Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Max Harris, group head of strategy and sustainability at Associated British Ports, the largest ports operator in the United Kingdom, explains how the company is using tech to accelerate the energy transition across industrial sectors—and create new business models.
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